Welcome to the Cornell Risk Communication Research Group (RCRG). The RCRG consists of faculty, students, staff and collaborators who conduct research in the areas of environmental, health, risk and science communication. Our collaborators include representatives from the Departments of Communication, Entomology, Earth & Atmospheric Sciences, Veterinary Medicine and others.

 

COMM 376: Planning Communication Campaigns

FALL SEMESTER. Instructor: Katherine McComas (e-mail).

Provides a theoretical and practical overview of the audiences, messages, and evaluation of communication campaigns. Includes principles of planning and evaluation relevant to several kinds of campaigns. Topics include discussion of campaign goals, objectives, strategies, and tactics; research design and implementation; audience segmentation; message construction; and techniques of evaluation. Considers common methods of data collection (e.g., focus groups, experiments, surveys) and analysis of campaign-related data sources.